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The client required
a promotional two fold brochure, to be printed on paper
that was strong enough to withhold the weight of a CD
ROM, which was to be placed on the inside. The client
wanted to incorporate into the brochure several images
that were taken of him while he was performing. The
client wanted one image in particular to be used on the
inside which was taken of the him reaching for a light.
The client wanted to give the appearance that he was
reaching for “the light.” There was a challenge with
that image, as the light source was a light bulb hanging
from a ceiling. The image was reworked in Photoshop, and
the result fit the client’s need perfectly. The client
wished to employ his favorite colors, yellow and blue,
in the brochure. This was accomplished on the inside by
making use of a yellow font and a blue background. Red
and Black were applied on the front to convey drama and
contrast.
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